UP YOUR GAME Paula's Choice proudly teams up with UEFA Women's EURO 2025 – empowering athletes & empowering you to up your skincare game. Breakout-fighting BHA Quickly unclog pores to score clear, glowing skin with the iconic 2% BHA Exfoliating Toner. DISCOVER MORE Pore-minimising Niacinamide Visibly minimise pore size to score improved skin texture with 10% Niacinamide Booster. DISCOVER MORE Wrinkle-fighting Retinaldehyde Dramatically improve wrinkles & eliminate breakouts to score younger-looking skin with the potent but gentle Retinaldehyde Treatment. DISCOVER MORE Youth-extending SPF Get lightweight protection to score healthy, satin-matte finish skin with Youth-Extending Daily Hydrating Fluid SPF 50. DISCOVER MORE Score your best skin ever SHOP BESTSELLERS Win results with high-performance skincare 2% BHA Exfoliating Toner Clinically proven to reduce visible blackheads & whiteheads* *Based on an independent clinical study with 33 subjects after 1 week. †Based on self-submitted before and after images after 3 weeks from a 2% BHA consumer. 10% Niacinamide Booster Visibly reduce enlarged pores & up skin's brightness CLINICAL Pro Retinaldehyde Dual-Retinoid Treatment 100% had improved texture and lines* *Based on an independent clinical study with 44 subjects after 8 weeks. Youth-Extending Daily Hydrating Fluid No white cast on all skin tones A consistent routine? Fastest route to real results Secure the ultimate victory Feel confident with science-backed formulas SHOP NOW Paula's Choice, since 1995 '"You deserve skincare that works – ours is proven by research to do what it says so you can have the skin you want." – Paula Begoun, founder Beautypedia Level up your skincare game Exfoliation for beginners Why should you exfoliate & are scrubs bad for your skin? FIND OUT NOW Ingredient spotlight Can you use retinol with other active ingredients? LEARN MORE SPF for beginners All the solutions to your sun protection struggles READ MORE