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When it comes to skincare, only the best will do. Our research teams create innovative formulas that are constantly being perfected. There are always new studies and we’re always testing. Be sure to check out our latest product launches and discover our innovative new formulas for yourself. Discover more
Protects from sun damage
Calms and prevents signs of sensitivity
Strengthens skin's natural barrier
New gentle formula, immediate results
Vitamin C visibly brightens skin
Feather-light, liquid formula absorbs quickly
Visibly reduces fine lines
Reverses a compromised skin barrier
Renews skin below the surface for healthier cell turnover
Fights breakouts and blackheads
Fast-absorbing liquid formula
Strengthens & smooths for an improved skin barrier
Visibly firms & supports elasticity for younger-looking skin
Prevents moisture loss for all-day hydration
Targets sun damage & improves uneven tone and discolouration
Boosts radiance & visibly brightens
Visibly firms & improves elasticity
This advanced serum features highly stable 25% vitamin C and visibly improves uneven tone, radiance, elasticity & firmness without irritation.
Softens fine lines and wrinkles
Minimises discolouration
Visibly firms
An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.
Peptide complex offers multi-layer support
Visibly smooths lines in 15 minutes
Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks
Rebuild, strengthen and firm the skin on a deeper level with the latest in peptide technology for multi-layer support – see results now and over time.
Shields the skin from damaging UVA & UVB rays
Prevents premature signs of ageing
Hydrates and leaves a dewy, healthy glow
An innovative blend of five UV filters for ultimate shielding against damaging UVA & UVB rays to prevent wrinkles, loss of firmness and discolouration – all with zero white cast.
“What we know about what benefits skin today, we did not know five, ten or fifteen years ago.”
Our goal is to make available what recent research says helps your skin. It's actually how our brand came to be. Paula dedicated most of her time to sharing her extensive, objective and research-based skincare knowledge with others. But our work is never finished - it's an ongoing process.
There's a constant flow of product development, based on the most recent scientific research and published studies. Efficiency of ingredients and formulas is paramount. That is why you won't find irritating ingredients or fragrances in our products, why we never sell products in jars and why all our day creams have a minimum SPF of 30. All backed by research, of course.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.